Growing the game through technology, competition, innovation & education while attracting & developing the next generation of golfers around throughout Thailand.
Like many successful companies throughout history, Trust Golf started out as nothing more than a dream: Use technology to bring golf to the greater population of Thailand as a way to elevate the kingdom’s health, fitness, global influence & ultimately it’s economic prosperity.
Dr Prin Singhanart, the founder & CEO of Trust Golf, sees the game as a family sport. Regardless of age, gender or even athletic ability the game should be enjoyed by everyone. While contemplating the future of the sport with her young family, Dr Prin understood that while Golf is a historically difficult game to learn and master, technology could drastically speed up the learning process. While a massively important aspect of Golf revolves around being outside on the grass playing and competing, in today’s fast pace society people are finding less and less time to spend a full day out on the links. Fortunately, with today’s advancements in sports simulators from innovative companies like FullSwing Golf, a round of 18 holes that can normally take over 5 hours to finish can now be enjoyed in less than 1 hour. With several advanced degrees, a PHD in physics, and having started and operated several highly successful companies, Dr Prin set out to challenge the status quo, and revolutionise the Golf industry. And so began the journey to Trust Golf.
In addition to Trust Golf’s state of the art indoor golf institutions, the first of which opened in 2019 at the flagship location in Bangkok, other divisions include: The Trust Research & Development Center, dedicated to innovating and building new technologies, reverse engineering to improve upon existing technologies and using artificial intelligence, robotics & machine learning to advance all aspects of technology in the industry; The Trust Golf Tour, the first professional golf tour in the world featuring mixed-gender fields competing for the same prize figures; The Trust Golf Junior sponsorship program which provides a roadmap and elite coaching to assist young golfers in their journey towards excellence; The ambitious “Golf To School’ program which is bringing golf into the curriculum of 200 public schools throughout rural Thailand by providing infrastructure, training, golf equipment & PE teacher education to make Golf available to thousands of students around the country who would not otherwise have access to the sport; A Professional Sponsorship program which provides financial assistance, coaching and support to a number of up and coming Thai professionals annually as they chase their dreams of Professional Golf glory; And the most impactful long term project: “Trust Institute of Golf & Technology” which will be a full scale, sports focused university with areas of study in Engineering, Computer Science, Sports Science & Sports Management.